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Sectors · FMCG & FMCD

FMCG and FMCD Workforce Solutions

Consumer goods move through three very different workforces before they reach a shelf: the plant that makes and packs, the depot that stores and dispatches, and the field force that sells and services. We staff all three, and carry the compliance for all three.

Three workforces, one product cycle

A consumer goods business does not have a workforce problem. It has three, and they behave nothing like each other. The packing line is a shift operation inside a licensed plant. The depot is a warehouse operation that spikes with dispatch. The field force is distributed across towns you have never visited, turns over quickly, and is the part your brand is actually judged on.

Staffed separately, they usually end up with a vendor each, a reporting format each, and a compliance standard each. The plant is audited properly because it is visible. The field force, spread thin across states, is the one where the records quietly stop reconciling.

Consumer durables add a fourth requirement on top: the product needs installing and servicing after it is sold, which means trade-tested technicians carrying your brand into a customer's home.

Plant, depot and field on one contract, one format and one compliance standard.

What a distributed field force makes difficult

The plant is a single site with a single set of obligations, and it is the easy part. The field force is hundreds of individuals spread across many states, most of whom never walk through a company gate, and that is where multi-location compliance stops being tedious and starts being genuinely hard. Get it wrong and the exposure sits with you as principal employer, not with the distributor.

What we hold in place across the channel

Contractor licensing and Shops and Establishments registration, per site and per depot, under each state's own legislation.

Wage notifications mapped per state and zone and tracked through every revision.

Attendance captured for a workforce that never passes through a gate, and reconciled to the wage register every month.

Trade certification verified for installation and service technicians before a first customer visit.

One consolidated reporting pack across plant, depot and field, whatever the state.

Roles we staff in FMCG and FMCD

Plant floor through to the customer's doorstep, across every location on one contract.

Plant and packing

Machine operators, packing and line associates, quality inspectors, helpers and material handlers on shift patterns.

Depot and warehouse

Storekeepers, pickers and packers, loaders, dispatch coordinators, inventory associates and forklift operators.

Field sales

Sales officers, distributor sales representatives, van sales staff and territory support.

Merchandising and promotion

Merchandisers, in-shop demonstrators, brand promoters and festive and event activation teams.

Service and installation

Installation and service technicians for consumer durables, trade-tested and verified before they enter a customer's home.

Support and administration

MIS coordinators, order processing, back office and depot administration.

Attrition is the tax on a field force

Field roles turn over faster than plant roles. That is a structural feature of the channel, so we plan for it.

Sourced to the territory

Field staff are recruited local to the beat they will actually work, because someone hired two districts away leaves within the quarter.

Replacement built into the plan

The pipeline for a territory is kept warm, so a resignation does not become an empty beat for a month.

Attendance without a gate

Field attendance is captured against the day's work rather than a turnstile, and reconciled to the wage register like any other record.

One number across the channel

Plant, depot and field headcount, cost and compliance status arrive in a single pack, on a fixed monthly cycle.

Frequently asked questions about FMCG and FMCD staffing

Can you staff the plant and the field force under one contract?

Yes, and that is the point of the structure. Plant, depot and field sit under a single account with one reporting format and one compliance standard,

How do you handle festive and seasonal peaks?

The ramp is planned backwards from the sell-in date, because packing has to peak before the depot and the depot before the field. Sourcing, batch onboarding and planned demobilisation with settlements closed are all part of the same plan.

Do you provide merchandisers and in-shop promoters?

Yes. Merchandisers, in-shop demonstrators, brand promoters and activation teams are sourced local to the territory and deployed under the same statutory structure as plant staff.

Can you supply service technicians for consumer durables?

Yes. Installation and service technicians are trade-tested and their certification verified before deployment, which matters more than usual when the role puts someone inside a customer's home carrying your brand.

How is attendance managed for staff who never enter a site?

Field attendance is captured against the day's assigned work rather than a gate, and it is reconciled to the wage register and payroll output on the same monthly cycle as every other deployment.

One contract.
Plant, depot and field.

Tell us the plants, the depots and the territories you cover. We will come back with a structure that gives you one reporting format and one compliance standard across the whole channel.